Dialing in clients’ SEO ahead of the Google Page Experience update

With the upcoming Google Page Experience update, search engines will favor websites with excellent user experience and performance. If you’re starting to get frantic messages from clients, you need not fret! I’m here to share learnings from my agency and run through the latest SEO techniques that will keep your clients visible

Why do you need to improve clients’ SEO?

SEO is a crucial element in 2021. Whether you believe it or not, your clients will not succeed if you don’t optimize their SEO strategy. Here’s why:

  • 75 percent of internet users don’t go beyond the first page of search results
  • Google takes about 94 percent of the world’s organic traffic
  • Over 81 percent of consumers search for a product or services online before making a purchase
  • Over 6.5 billion searches are conducted every day

With such statistics at hand, it’s generally unwise to ignore SEO for a website.

Top

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Why you need a CRM strategy – including top options to consider

If your organization is using a CRM, or thinking about deploying one of the many modern options available, then creating a strategy to make the best use of this asset is sensible.

Here is a look at why formulating a CRM strategy is worthwhile, and which platforms and approaches work well.

Defining your needs to determine your choice

First and foremost, a CRM strategy should be leveraged to allow you to work out exactly what kind of CRM solution you actually need, according to the size of your business, the scope of your budget and the things you hope to achieve after adopting a new CRM.

Ultimately it is a bit of a balancing act; you need to make sure that the system you select is not just suitable for the scale of your operations at the moment, but also capable of growing and evolving along with them as your Read the rest

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Betting on bamboo: Indonesian villages struggle to source safe, green power

SALIGUMA – Cutting through the glassy water of a mangrove-fringed inlet on the east coast of Indonesia’s Siberut island, Mateus Sabojiat and Anjelina Sadodolu arrived home by canoe to Saliguma village.

Back in their house, Sadodolu lit a wood fire to boil water before her husband left for work at the local government office.

“The electric power is on only when it is time to sleep,” said Sadodolu.

The couple in their forties, who have six children, live just a few hundred metres from Indonesia’s first power plant designed to be fuelled by bamboo, one of three such facilities built to bring electricity to isolated villages in Siberut.

But almost three years after construction was completed, the Saliguma biomass power plant supplies electricity to some of the village’s 3,780 residents only between 6pm and midnight – and is currently not using bamboo as originally intended.

Because of problems with the … Read the rest

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Entrepreneur + activist: GoDaddy Q&A with Maya Penn

Today we’re speaking with Maya Penn, a fashion entrepreneur and environmental activist. Her company, Maya’s Ideas, is focused on sustainability in order to combat the damaging impact of fast fashion on the environment.

Maya is a keynote speaker, sustainability consultant, three-time TED speaker, artist, global activist, animator, filmmaker, social entrepreneur, coder and author. She has also received a commendation from President Barack Obama for outstanding achievement in environmental stewardship. Maya was awarded the 2016 Coretta Scott King A.N.G.E.L. Award, as well as honored at the SCLC Drum Major for Justice Awards (honorees include Rosa Parks, Maya Angelou, John Lewis and more). 

She was hand-picked by Oprah Winfrey as her youngest Supersoul 100 entrepreneur, change-maker and thought leader. 

She has been one of the youngest leaders in sustainability and environmental justice for 12 years, starting at the age of just eight years old.



This interview has been gently edited for Read the rest

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Dmitry Voronenko: Democratizing Lending Worldwide

It was the goal to lower the lending industry entry barrier and allow anyone to compete on a level playing field with large FIs that led Dmitry Voronenko to form TurnKey Lender, a company that is transforming how lending is done around the world. Dmitry founded TurnKey Lender along with his partner Elena Ionenko and currently the company serves clients in over 50 countries with 6 offices around the globe. Currently, Dmitry serves as CEO of the company leading a talented team worldwide. The idea from the start was ambitious. The goal was to disrupt the lending automation space status quo with a lightweight yet robust end-to-end lending automation platform which would be flexible and scalable enough to digitize crediting for any organization type, from banks to alternative lenders and from manufacturers to medical professionals.

Since then, TurnKey Lender has become one the leading providers of lending automation and … Read the rest

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AdSpark unveils Filipino Women on Digital and shares insights on why women’s fight has endless possibilities

HERstory Continues: Celebrating the Filipina Today and Facing the Challenges Ahead

AdSpark Inc, Globe Telecom’s digital advertising subsidiary, unveils insights on HERoes trailblazing this generation’s women across various aspects of society, in its white paper called “HERstory continues: Celebrating the Filipina Today and Facing the Challenges Ahead.”

Year on year, as the country celebrates Women’s Month, we are encouraged to revisit biases and social norms – have these changed, have we progressed, and how?

The research focuses on the challenges and areas wherein there still seem to be gender disparities such as with leadership roles in business, on how women and men consume content online, conversations around women across various social media platforms, and expectations from women of all ages when it comes to societal responsibilities.

Given these insights, the study leaves its readers to think: are we listening to what women are saying, paying attention to what she is … Read the rest

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How to acquire a domain you don’t own

Remember that one time that you thought of that perfect domain name for your new venture, and when you went to register it, it was already taken?

Seeing that message can be really discouraging. And it, unfortunately, happens fairly often. The next time you see that message pop up that says “Sorry, this domain is taken,” don’t give up. Instead, here is exactly what you should do.

Step one: Call/email your Premier Services account manager at GoDaddy with the domain you’d like, along with your budget for that domain.

And that’s it. That’s your one step, we’ll take it from there.

 

I know what you’re thinking. “Why would I call my account manager when I can just use the Domain Buy Service and start the process?”

The answer is, you can do that, but your Premier Services account manager is your partner in domain investing.

We know domain … Read the rest

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The Big 5 Accounting And Auditing Firms In The Philippines

The five elements are: industry profile, competition, foreign demand, industry long prospects, and the labor market assessment (Barcelona & Martocchio, 2015).

service business ideas uk

Lunch trucks have been in use for more than two decades. For referral-service entrepreneurs-who act as a “welcome wagon” to newcomers-getting to know new as well as existing businesses pays off in more ways than one. Local companies pay to get their services introduced to newcomers, while these new customers pay for a little friendly advice. With new digital ad options abounding, developing a well thought out advertising program is more complex than ever! martine roch Hence, businesses are even more dependent upon third parties such as ad agencies to solve their marketing riddle and bring customers to their door. To get going as an ad agency you will need some broad marketing acumen. However, today no-one can be expected to be an expert in … Read the rest

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Philipp Buschmann: Enabling Modern Banking Solutions through Advance Fintech Platform

The road to entrepreneurship is full of challenges and the one filled with unexpected dead ends. It can look exiting to launch a new idea and change into a business, but it requires many sleepless nights and years of hard work. Moreover, it takes patience to take the right decision at the right time. “An entrepreneur should be patient to wait for the right moment and curious enough to find out and feel that right moment when it comes,” asserts a tech entrepreneur, Philipp Buschmann. Philipp is the CEO of AAZZUR, a company connecting people to financial products and services that are relevant for them so they can manage their money easier and more wisely. A perfect blend of technical excellence and business acumen, Philipp is a serial entrepreneur, who also taken his first venture public. From starting as a developer in financial services to becoming an entrepreneur, Philipp’s … Read the rest

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DoH says COVID fatality rate in capital at 1.5%, not 5.36%

The Department of Health (DoH) on Friday said the case fatality rate in Metro Manila is almost 1.5% during the past two weeks, lower than the 5.36% reported by the OCTA Research Team on Wednesday.

Health Undersecretary Rosario S. Vergeire, in a virtual briefing, said, “As of April 15, our case fatality rate in NCR (National Capital Region) is 1.46%. We compute the case fatality rate based on the number of deaths from this specific disease, which is the COVID-19, over the number of confirmed cases.”

OCTA said the 5.36% fatality rate from March 28 to April 13 was almost thrice the 1.82% recorded from March 1 to 27. It said this could be attributed to the “overwhelmed” healthcare system and the more transmissible coronavirus variants infecting patients.

The Health department on Friday reported an additional 10,726 cases of the coronavirus disease 2019 (COVID-19), bringing the total to 914,971.

New … Read the rest

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