Category: Business

When you’re hustling, time is money and that money comes in coins, not bills. It’s why we made our Website Terminology Glossary for web pros. This free resource for designers, developers, marketers or anyone else makes it easier explaining technical stuff to clients.

Rather than a lengthy back-and-forth, quickly find definitions that break it down in real terms. Start getting time back, and put more of those coins in the bank.

Website Terminology Glossary: Website Builders, Vol. 1

With a content management system, it’s easy to assume clients are familiar with the platform and some of the lingo. This can create frustration for clients with a basic, CMS-agnostic vocabulary. And it can sure be a hassle for you, when too much time gets spent explaining the difference between an extension and a plugin.

Skip all that noise with these stripped-down definitions. The goal here is treating clients right while letting … Read the rest

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Thea Howell is The Artist’s Concierge, providing an array of digital services to artists throughout the U.S. Catch up with her on Facebook, Instagram, LinkedIn and Twitter.

The who:

Given a business name is so central to a brand, we tend to put a lot of importance on it. How did you arrive at a name, and how do you feel about it now that you’ve been in business a while?

I’m known as The Artist’s Concierge. The use of the word “concierge” relates to and describes how I am serving the arts community and the needs of my artist clients for someone who can retrieve resources and serve them with their “know-how” in the territories or areas they inquire about. I believe I’m the place to come with the questions, much like a concierge desk.

With some brands, location is a key component. How do you balance that … Read the rest

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This post was originally published on March 7, 2018 and was updated on August 4th, 2020.

Business owners and operators need to know what their customers think about shopping at their stores, whether it is a brick and mortar shop or an online store offering the same products and services. Knowing what your customers think can help you better shape your business and policies. This is where Google customer reviews can help.

How to get more Google customer reviews

In this guide, we’ll review why Google customer reviews are important and how to gather them the right way.

• • Why do Google customer reviews matter?
    • Google reviews and search engine benefits.
  • Important considerations for Google customer reviews.
    • Establish a Google My Business profile.
    • Do not “review shame”.
    • Never buy Google customer reviews.
  • How to get Google customer reviews the right way.
    • Hop on the email marketing train.
    • Give your customers a

… Read the rest

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From choosing the right market to having a payment plan in place, this is your cheat sheet to growing a global business.

If I had a dollar for every time someone asked me what it takes to go global, I’d be one rich woman. It’s not one thing that propels you to success. Rather, it’s a series of things that must be done well that will get you that much closer to improving your overall growth potential and conducting business with customers the world over.

Editor’s note: Laurel Delaney is the author of the best-selling book, Exporting: The Definitive Guide to Selling Abroad Profitably.

20 tips to grow a global business

Here’s what it takes for an organization — big, small or even upstart — to grow beyond its borders.

1. Be in the ready state.
2. Get a company-wide commitment.
3. Choose a product to take global — preferably one you

… Read the rest

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