How to use personalization to increase sales

This article was originally published on Sept. 24, 2018 and updated on April 16, 2021.

Learning how to use personalization in your marketing can be the difference between you creating ineffective messages that fly right past your target audience or you building high-performing sales campaigns your ideal prospects couldn’t ignore if they wanted to.

The rest of this post will look at how to use personalization to make your sales messages more targeted, effective and powerful.

What is personalization?

Before we look at how to use personalization, let’s clarify what personalization is. Many marketers and brands confuse the concepts of personalization with customization.

Customization is done by the customer. The customer actively makes choices that change their branded experience.

Personalization is done by the brand. The brand considers the customer’s habits, actions and interests and then, changes the branded experience based on those factors. The customer is passive and does … Read the rest

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Roger Duffield: Providing Valuable Insights for Clients

Roger Duffield is the President at in2vate LLC® and has a comprehensive insurance background as well as a proven record of excellent communication and vision. Roger holds a track record of implementing a long-term vision and integrating technology to improve insurance requirements. in2vate is a risk management company that specializes in providing education and state of the art technology focused on reducing risk and improving the insurance process. Roger has been president of in2vate for 8 years and prior to that he was a senior leader at multiple large insurance providers. “Roger’s focus is on delivering the best quality of services to their customers.” – Dr. Jennifer Beaman Cohea, Executive Leadership Coach & Trainer Forbes Knowledge Innovation Center & Forbes School of Business & Technology.

History Within

It was in the early 1990s that Roger Duffield began to leverage technology to improve efficiency for departmental reporting requirements. He achieved … Read the rest

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What are the five most common domain extensions and which one should I use?

This article was original published on Nov. 21, 2017, and updated on April 16, 2021.

Websites have become even more important to businesses and freelancers following the global lockdown from COVID-19. People are now choosing to frequent a website instead of the brick-and-mortar alternative.

More than ever, you need to choose the perfect domain name for your business, personal blog, or portfolio website. But, before you do, there are a few important things to consider.

  • Find a domain that’s easy for people to read and remember. Avoid misspellings, numbers, or hyphens. Choose “CoolDomainForYou.com” instead of “KewlDomain4U.com”
  • Search for domain names that reflect your brand, whether that means including your name, slogan or keywords associated with your targeted niche.
  • Select the right domain extension — aka top-level domain (TLD). This decision may depend on your business, industry, and availability.
A domain extension is the combination of characters following the period in
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What to Pack First When Moving: A Complete Moving Checklist

The key to a successful move is properly packed things. In this regard, it is worth considering the right sequence of packing your belongings and furniture. In this article, you will find some helpful tips on how to do it right.

Best Packing Sequence: Useful Tips

Before calling the Los Angeles movers company, you may be interested in packing things yourself to save some costs on your moving. To pack things as quickly as possible, it is necessary to adhere to a certain order:

1)     Bed linen and towels

First of all, it is necessary to pack bedclothes and towels, which should be put into bags. They must be appropriately signed because they will be needed first.

2)     Books

A stack of books should include no more than 15-20 pieces. All piles should be carefully wrapped with paper, the free space in the box should be filled with paper or … Read the rest

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How do hex codes and RGB colors work? 

Integral components in the language of web designers and developers, it’s easy to gain a topical understanding of hex codes and RGB colors, and then move on. However, even if you know how color codes work, it’s worth looking closer at the science and history behind them.

How color codes work

Color codes communicate the precise levels of red, green and blue that pixels display in order to produce any given color.

RGB color codes use three numerals of up to three digits. The hexadecimal or hex value uses three pairs of characters preceded by a hash. In markup, you’ll see RGB color codes written like this:

{color:rgb(255,0,0);}

And hex values like this:

{color: #FF0000;}

When we see a color digitally, it’s a combination of red, green and blue light transmitted from pixels on the screen. With displays today capable of higher and higher resolutions, a truly staggering range of … Read the rest

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7 Important Tips on Forex Trading for Beginners

A lot of people often wonder if forex trading can make their money grow. Well, the answer is yes. In fact, it will not only help you make a living but it can also help you make a significant amount of money in the long run. However, you can only do that if you know the industry and you know how to trade.

These days, many people are still skeptical about forex trading because they don’t know much about the field. Thus, they often see no growth in their investments.

This could happen to you too. But, fortunately, you’ve come to the right place as we can give you some tips for a more winning experience. If you’re new to trading, here are some tips you need to know.

Know the Market

Knowing the marking is very important, especially when you’re trading. Without knowing how the market works, you’re prone … Read the rest

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Generate reviews — 8 ways to get more product reviews

This post was originally published on Aug. 2, 2019, and was updated on April 14, 2021.

If you want to generate interest in your products and attract more customers, there is something your brand needs to learn how to do: generate reviews.

Reviews are essential for driving shoppers to your products and helping customers through the buyer’s journey.

But, getting reviews from customers isn’t always easy.

How to generate more product reviews

This guide is aimed at helping you successfully go through the process of generating reviews. We’ll cover:

  • Benefits of generating reviews.
  • Highlighting current product reviews.
  • Making it easy for customers to leave online reviews.
  • Asking customers to leave product reviews.
  • Follow up with customers for reviews.
  • Offering incentives and rewards to customers who leave reviews.
  • Responding to bad reviews.
  • Engaging with good reviews.
  • Asking bloggers to review products.

Use this guide to learn the top tips for increasing … Read the rest

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Top Job Opportunities in UKGC

Set up under the 2005 Gambling Act in 2007, the UK Gambling Commission is the main licensing authority and the gambling regulator in the United Kingdom. This national gambling watchdog has progressed with the gambling field making it one of the most respected regulators in the world. Several foreign and domestic gambling operators hold, therefore licenses from this powerful entity, and mind that the companies regulated by this renowned regulator have often built a good reputation among the customers.

Working at the Gambling Commission is a great opportunity to enhance the gambling industry’s future in this sovereign state. With the growth of this body, you can, thus, make a career as multiple job vacancies can be interesting. Here are the top job opportunities to start your career in this UK powerful gambling regulator.

GamStop Policy Manager

Policy Managing is among the careers people look for in a match. The role … Read the rest

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What to Consider Before Getting a Second Credit Card

Life presents us with a series of life-altering decisions. Should we search for a new job? Are we ready for marriage and children? Is getting a second credit card a good idea? Okay, maybe that last one isn’t in the same category, but it is an issue that requires some thought.

A second credit card means another monthly payment. Applying for one will have an effect on your credit score. There’s also the possibility that your spending could become unmanageable, and you’ll start to hear terms like “debt snowball” and “debt avalanche method,” which can sound scary if you don’t know what they are. (They’re ways to pay off your debt, BTW.)

None of this means that getting a second credit card is a bad idea. There are benefits to doing it and good reasons why you’d want to apply for one. In this article, we’ll go over some important … Read the rest

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Kevin Abrams: Digital Renegades

Kevin Abrams operates Digital Renegades, a web design agency based in Orlando, FL. Catch up with him on Facebook, Twitter and LinkedIn.

The who:

Given a business name is so central to a brand, we tend to put a lot of importance on it. How did you arrive at a name, and how do you feel about it now that you’ve been in business a while?

I had a lot of trouble coming up with a name. I really wanted something that showed we were different. I thought the newer .digital domains were unique and wanted to come up with a name that I could leverage that domain with.

It had been a few months that I was trying to come up with the complete name when one day I was listening to music, looking out the window, and the song “Renegades” by X Ambassadors came on. I

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