Kevin Abrams: Digital Renegades

Kevin Abrams operates Digital Renegades, a web design agency based in Orlando, FL. Catch up with him on Facebook, Twitter and LinkedIn.

The who:

Given a business name is so central to a brand, we tend to put a lot of importance on it. How did you arrive at a name, and how do you feel about it now that you’ve been in business a while?

I had a lot of trouble coming up with a name. I really wanted something that showed we were different. I thought the newer .digital domains were unique and wanted to come up with a name that I could leverage that domain with.

It had been a few months that I was trying to come up with the complete name when one day I was listening to music, looking out the window, and the song “Renegades” by X Ambassadors came on. I

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The 300 Best Small Business Ideas

You will get the exact techniques that I used to build my businesses, including the one I sold for $40 million. ‘Word of mouth’, ‘ email marketing ‘, ‘print-ads’ in local newspapers, etc.

hyundai global business center seoul

Global Business Center, together for win. In prehistoric times, this area was home to several tribes of indians. Of note were the Sinagua, whose life was disrupted by the eruption of Sunset Crater about A.D. 1064; the village-dwelling Anasazi, ancestors of the Hopi to the northeast; and the enigmatic Cohonina, who lived north of the San Francisco peaks until about A.D. 1150 when climatic and population movements caused them to abandon their homeland. West of the Cohonina were peoples of the Cerbat tradition who later became the Pai tribes-the Havasupai of Grand Canyon and the Hualapai. Yavapai indians occupied Oak Creek and the Verde Valley after A.D. 1300. All these people farmed … Read the rest

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5 WordPress blog security measures

This article was originally published on Oct. 15, 2018, and updated on April 8, 2021.

An above-average blog security setup for WordPress can be handled with a couple of plugins — it’s good enough to stop most of hacking attempts, but it’s not an iron-clad approach. Someone who’s really determined might still find their way in.

Better blog security involves taking several steps using things like plugins, complex passwords and a few best practices.

I’ve been called in to clean up a couple blogs, but we were able to undo the damage that had been done — mostly spam links that had been injected into several blog posts for a black-hat SEO attack — but they wouldn’t have happened if the owner had practiced strong blog security to begin with. We could clean out the links by hand, which would have taken hours. Instead, we had to restore the blog … Read the rest

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11 quick tips for showing up in local business searches

This post was originally published on Oct. 11, 2018, and was updated on Sept. 17, 2019 and April 9, 2021.

If you have a brick-and-mortar shop, you should have one major priority when it comes to your online presence — showing up in local business searches. It doesn’t matter if someone in Dallas, Texas finds your business online if you’re located in Tampa, Florida.

You need the people who live, work and spend time near your physical business location to be able to search and find your business.

The rest of this post will explain how you can make changes to start showing up in local business searches.

11 ways to start showing up in local business searches

The search placements listed below can be broken down into two categories, paid and organic. Both the Google Guaranteed listings and paid ads are placements your brand can get by paying to … Read the rest

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Time is running out to register for the Expand 2021 free virtual event 

If you were planning to register for Expand 2021 but never got around to it, the time is now. This free virtual event for web designers, developers and other digital pros runs April 27 and 28, with a schedule packed with knowledgeable experts — including pros from Google, WooCommerce and more — ready to share their secrets on starting and growing a thriving business.

Created with busy professionals in mind, Expand 2021 is a compact six hours in length, with eight speakers scheduled over two days.

Register for Free

Register for Expand 2021, network with peers, and unlock your potential

Have you ever pondered how working pros set up a project stack? Or how about handing over an online store, fully confident in its security? You might just need a few tips on bringing in new clients and building relationships with that that last.

These topics and more will be … Read the rest

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3 steps to crushing website optimization

What is the first thing you do when you need new SEO ideas? Our guess: Google. Yes, maybe you reach out to a referral network or a trusted colleague, but at some point, we’re willing to bet that there’s some search going on within that discovery process.

Around 93% of online experiences begin with a search engine. (SEJ) That equates to an estimated 63,000 searches per second. (Search Engine Land)

The point is that when anyone encounters a problem, challenge, or choice—they probably google it. So how do you gain a competitive edge and improve your search rankings to take advantage of even 1% of those search results? To start:

  • Pause searching for the top SEO tips,
  • Bookmark the intro 101 advice for another day, and
  • Put on that technical thinking cap.

Optimize your site like a UX pro

Mastering Search Engine Optimization (SEO) will help you generate more targeted … Read the rest

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The Experiences Of Parents And Learners

To offer more a more wide ranging list of services, you can start an errand business where you shop for groceries, finish laundry or complete other various tasks.

global business centre limited

The global recession prompted due to several causes is a ghastly piece of news for each and every business in every country throughout the world. Are you looking to grow your business? To achieve this, your business needs to offer high-quality products and services. One question you need to ask yourself repeatedly is what products my customers are meeting. If you know the answer, then you are well aware of the needs of potential customers. This way, you can customize the products according to customers’ requirements. If your company keeps adding value to its products, new customers can become your regular customers. All you need to do is continue to supply the best products, the best packaging, and … Read the rest

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8 strategies for improving WooCommerce checkout flow

This post originally appeared March 15 on the Skyverge blog.

The checkout flow on your WooCommerce site (or the sites you build and manage for your clients) is one of the make-or-break parts of the entire online shopping experience. After all, checkout is where the final conversion happens. It’s where your store’s visitors become paying customers. So without an optimized checkout flow, you’re at a real risk of losing visitors instead of gaining new customers.

According to the Baymard Institute, the average cart abandonment rate is 69.8 percent—and it’s been in that “seven out of 10 carts are abandoned” range for years. The top reasons for cart abandonment are virtually all things a customer encounters during the checkout flow, including hidden costs, payment or shipping issues, and mandatory account registration.

While you can’t completely eliminate cart abandonment, there are definitely ways to reduce it—optimizing your checkout process can increase your … Read the rest

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Small Business

Of course, books are an obvious product to review and that has helped propel Amazon into being the largest affiliate marketer on the web, despite their skimpy, circa 4%, commission levels.

small business tiktok ideas

Every small business has the potential to grow and expand. Yes, another raffle idea! A great way to advertise, pull in leads for customers and reps. Create some raffle tickets a nice raffle box and ask a local business(s) if you can hold a raffle for their customers. Some local businesses don’t want to go through all of the necessary steps to do their inbound marketing themselves. They would rather have you just do it all for them and deliver leads to their doorstep. If you go into this business I would suggest that you consider building your expertise for a particular industry, instead of a particular location, as the results for a particular industry … Read the rest

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Meta tags and the head section of a website

This post was originally published on Aug. 26, 2015, and was updated on August 1, 2019 and April 5, 2021.

One key component of every web page — every well-optimized web page, that is — is the meta tags. These are the parts of the webpage that tell Google and other search engines what a site is called, what it’s about, whether search bots can index it, what the keywords are, how it should look, and even where it’s located.

Some meta tags are more important than others, and if you’re not careful, you can waste a lot of time and effort trying to fill out tags that really won’t do your website any good.

Related: Beginner’s guide to search engine optimization for small business websites

Quick-start guide to meta tags

This article, which reflects important changes in Google’s search algorithms, will tell you important things like:

  • Where can
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