Kevin Abrams operates Digital Renegades, a web design agency based in Orlando, FL. Catch up with him on Facebook, Twitter and LinkedIn.
Given a business name is so central to a brand, we tend to put a lot of importance on it. How did you arrive at a name, and how do you feel about it now that you’ve been in business a while?
I had a lot of trouble coming up with a name. I really wanted something that showed we were different. I thought the newer .digital domains were unique and wanted to come up with a name that I could leverage that domain with.
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It had been a few months that I was trying to come up with the complete name when one day I was listening to music, looking out the window, and the song “Renegades” by X Ambassadors came on. I