How to use personalization to increase sales

This article was originally published on Sept. 24, 2018 and updated on April 16, 2021.

Learning how to use personalization in your marketing can be the difference between you creating ineffective messages that fly right past your target audience or you building high-performing sales campaigns your ideal prospects couldn’t ignore if they wanted to.

The rest of this post will look at how to use personalization to make your sales messages more targeted, effective and powerful.

What is personalization?

Before we look at how to use personalization, let’s clarify what personalization is. Many marketers and brands confuse the concepts of personalization with customization.

Customization is done by the customer. The customer actively makes choices that change their branded experience.

Personalization is done by the brand. The brand considers the customer’s habits, actions and interests and then, changes the branded experience based on those factors. The customer is passive and does … Read the rest

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Filipino Fund, Inc. sets stockholders’ meeting via remote communication

NOTICE OF ANNUAL STOCKHOLDERS’ MEETING
OF
FILIPINO FUND, INC.

Please take notice that the 2021 Annual Stockholders’ Meeting (“ASM”) of Filipino Fund, Inc. (the “Company”), will be held on May 11, 2021 (Tuesday) at 9:00 in the morning via remote communication under the platform of Zoom Video Communications.  The virtual ASM is necessitated by the COVID-19 pandemic situation where physical gatherings are highly discouraged.

The Agenda for the ASM shall be as follows:

  1. Calling of meeting to order
  2. Certification of notice
  3. Determination and declaration of quorum
  4. Approval of the minutes of the Annual Stockholders’ Meeting held on September 30, 2020
  5. Presentation and approval of the Annual Report and Audited Financial Statements for the year ended December 31, 2020
  6. Approval and  confirmation  of all  acts, proceedings and resolutions of the Board of Directors, Officers, Committees, and the Fund Manager during the past year
  7. Appointment of External Auditor for calendar year 2021
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What are the five most common domain extensions and which one should I use?

This article was original published on Nov. 21, 2017, and updated on April 16, 2021.

Websites have become even more important to businesses and freelancers following the global lockdown from COVID-19. People are now choosing to frequent a website instead of the brick-and-mortar alternative.

More than ever, you need to choose the perfect domain name for your business, personal blog, or portfolio website. But, before you do, there are a few important things to consider.

  • Find a domain that’s easy for people to read and remember. Avoid misspellings, numbers, or hyphens. Choose “CoolDomainForYou.com” instead of “KewlDomain4U.com”
  • Search for domain names that reflect your brand, whether that means including your name, slogan or keywords associated with your targeted niche.
  • Select the right domain extension — aka top-level domain (TLD). This decision may depend on your business, industry, and availability.
A domain extension is the combination of characters following the period in
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Hong Kong tycoon Jimmy Lai, others to be sentenced for illegal assembly

HONG KONG — Hong Kong media tycoon Jimmy Lai and nine other pro-democracy activists are expected to be sentenced on Friday after they were found guilty of participating in unauthorized assemblies during anti-government protests in 2019.

It would be the first time that Mr. Lai, one of Hong Kong’s most prominent democratic activists, who has been in jail since December after being denied bail in a separate national security trial, will receive a sentence.

About 100 people, including foreign diplomats, queued outside the court early on Friday to get a seat for the hearing.

Mr. Lai was found guilty in two separate trials earlier in April for illegal assemblies on Aug. 18 and Aug. 31, 2019, respectively. The maximum possible punishment is five years in prison.

His repeated arrests have drawn criticism from Western governments and international rights groups, who raised concerns over waning freedoms in the global financial hub, Read the rest

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How do hex codes and RGB colors work? 

Integral components in the language of web designers and developers, it’s easy to gain a topical understanding of hex codes and RGB colors, and then move on. However, even if you know how color codes work, it’s worth looking closer at the science and history behind them.

How color codes work

Color codes communicate the precise levels of red, green and blue that pixels display in order to produce any given color.

RGB color codes use three numerals of up to three digits. The hexadecimal or hex value uses three pairs of characters preceded by a hash. In markup, you’ll see RGB color codes written like this:

{color:rgb(255,0,0);}

And hex values like this:

{color: #FF0000;}

When we see a color digitally, it’s a combination of red, green and blue light transmitted from pixels on the screen. With displays today capable of higher and higher resolutions, a truly staggering range of … Read the rest

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J&J COVID-19 vaccine in limbo as US panel delays vote on resuming shots

A vial of the Johnson & Johnson’s coronavirus disease vaccine is seen at Northwell Health’s South Shore University Hospital in Bay Shore, New York, US, March 3, 2021. — REUTERS/SHANNON STAPLETON/FILE PHOTO

Johnson & Johnson’s (J&J) coronavirus disease 2019 (COVID-19) vaccine remained in limbo on Wednesday as a US health panel called for more data before making a decision on how and whether to resume use of the one-dose shot, putting off a vote for a week or more.

The US Centers for Disease Control and Prevention (CDC) advisory panel decided to delay a vote on how best to use the J&J shot even after a US Food and Drug Administration (FDA) scientist told advisers he believed warnings could mitigate the risk of extremely rare but serious blood clots.

The panel is reviewing six reported cases of rare brain blood clots in women who received the J&J vaccine, a day Read the rest

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Generate reviews — 8 ways to get more product reviews

This post was originally published on Aug. 2, 2019, and was updated on April 14, 2021.

If you want to generate interest in your products and attract more customers, there is something your brand needs to learn how to do: generate reviews.

Reviews are essential for driving shoppers to your products and helping customers through the buyer’s journey.

But, getting reviews from customers isn’t always easy.

How to generate more product reviews

This guide is aimed at helping you successfully go through the process of generating reviews. We’ll cover:

  • Benefits of generating reviews.
  • Highlighting current product reviews.
  • Making it easy for customers to leave online reviews.
  • Asking customers to leave product reviews.
  • Follow up with customers for reviews.
  • Offering incentives and rewards to customers who leave reviews.
  • Responding to bad reviews.
  • Engaging with good reviews.
  • Asking bloggers to review products.

Use this guide to learn the top tips for increasing … Read the rest

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Biden administration proceeding with $23 billion weapon sales to UAE

WASHINGTON – U.S. President Joe Biden’s administration has told Congress it is proceeding with more than $23 billion in weapons sales to the United Arab Emirates, including advanced F-35 aircraft, armed drones and other equipment, congressional aides said on Tuesday.

A State Department spokesperson said the administration would move forward with the proposed sales to the UAE, “even as we continue reviewing details and consulting with Emirati officials” related to the use of the weapons.

The Democratic president’s administration had paused the deals agreed to by former Republican President Donald Trump in order to review them. The sales to the Gulf nation were finalized right before Trump left office.

The Trump administration told Congress in November it had approved the U.S. sale to the UAE as a side deal to the Abraham Accords, a U.S.-brokered agreement in September in which the UAE agreed to normalize relations with Israel.

In the … Read the rest

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China’s exports rise at robust pace in March, imports growth highest in 4 years

BEIJING – China’s exports grew at a robust pace in March in yet another boost to the nation’s economic recovery as global demand picks up amid progress in worldwide COVID-19 vaccination, while import growth surged to the highest in four years.

The data suggests the world’s second largest economy will continue to gather momentum as it emerges from the COVID-19-led slump in early 2020, though a lagging consumer rebound and resurgence in COVID-19 cases in many countries have raised risks for the outlook.

Exports in dollar terms soared 30.6% in March from a year earlier, but at a slower pace from a record 154.9% growth in February. The analysts polled by Reuters have forecast a 35.5% jump in shipments.

“Strong foreign demand is likely to be sustained throughout the second quarter as the global economy further recovers,” said Nie Wen, analyst at Nie Wen, economist at Hwabao Trust.

“But with … Read the rest

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Kevin Abrams: Digital Renegades

Kevin Abrams operates Digital Renegades, a web design agency based in Orlando, FL. Catch up with him on Facebook, Twitter and LinkedIn.

The who:

Given a business name is so central to a brand, we tend to put a lot of importance on it. How did you arrive at a name, and how do you feel about it now that you’ve been in business a while?

I had a lot of trouble coming up with a name. I really wanted something that showed we were different. I thought the newer .digital domains were unique and wanted to come up with a name that I could leverage that domain with.

It had been a few months that I was trying to come up with the complete name when one day I was listening to music, looking out the window, and the song “Renegades” by X Ambassadors came on. I

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