Marketing | Martine Roch

5 WordPress blog security measures

April 12, 20211 min read

This article was originally published on Oct. 15, 2018, and updated on April 8, 2021.

An above-average blog security setup for WordPress can be handled with a couple of plugins — it’s good enough to stop most of hacking attempts, but it’s not an iron-clad approach. Someone who’s really determined might still find their way in.

Better blog security involves taking several steps using things like plugins, complex passwords and a few best practices.

I’ve been called in to clean up a couple blogs, but we were able to undo the damage that had been done — mostly spam links that had been injected into several blog posts for a black-hat SEO attack — but they wouldn’t have happened if the owner had practiced strong blog security to begin with. We could clean out the links by hand, which would have taken hours. Instead, we had to restore the blog … Read the rest

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Speed up your game with the new vivo Y20s [G]

April 11, 20211 min read

vivo’s newest budget smartphone can be pre-ordered on April 10-15, with free True Wireless Earphones

Playing games like Mobile Legends or League of Legends on smartphone has become one of the ways Filipinos pass time, especially with the lockdown still keeping many at their homes most of the time. As smartphones get more upgraded and enhanced, users can enjoy playing more sophisticated games for hours without compromise on the stability and performance of their phones.

Global technology brand vivo continues to upgrade its industry-leading gaming technology packed in its smartphones, and it will launch this April its latest upgrade – the vivo Y20s [G], a budget smartphone loaded with features that will provide users a smooth and high-performing gaming experience.

Enabling its capacities for gaming, the Vivo Y20s [G] is powered by a MediaTekHelio G8O gaming processor that optimizes performance as well as effectively manages all of the budget smartphone’s … Read the rest

Business Companies Global Business Marketing

11 quick tips for showing up in local business searches

April 11, 2021April 11, 20211 min read

This post was originally published on Oct. 11, 2018, and was updated on Sept. 17, 2019 and April 9, 2021.

If you have a brick-and-mortar shop, you should have one major priority when it comes to your online presence — showing up in local business searches. It doesn’t matter if someone in Dallas, Texas finds your business online if you’re located in Tampa, Florida.

You need the people who live, work and spend time near your physical business location to be able to search and find your business.

The rest of this post will explain how you can make changes to start showing up in local business searches.

11 ways to start showing up in local business searches

The search placements listed below can be broken down into two categories, paid and organic. Both the Google Guaranteed listings and paid ads are placements your brand can get by paying to … Read the rest

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Level up your gaming experience with vivo Y20s [G]

April 10, 20211 min read

Games provoke various sensations in every stage. During the challenges, players participate with full of excitement and energy. Then marvelous feels would arise when they achieve victory.

Yet in the virtual arena, the electronic device would also have a large impact on the gaming experience. Thus, players expect them to match their abilities for a great sensation in both competing and winning.

Focusing on helping the users take part in different games through an affordable device, global technology company vivo launches the vivo Y20s [G]. This new smartphone is available for pre-order for only P9,999 from April 10-15, 2021.

Aside from being able to go through the notable gaming features firsthand, pre-ordering the vivo Y20s [G] also comes with free True Wireless Stereo (TWS) earphones worth P2,499, which can accompany the users with a good audio experience during the game.

Among the gaming necessities added in vivo Y20s [G], the … Read the rest

Business Companies Global Business Marketing

Time is running out to register for the Expand 2021 free virtual event

April 10, 20211 min read

If you were planning to register for Expand 2021 but never got around to it, the time is now. This free virtual event for web designers, developers and other digital pros runs April 27 and 28, with a schedule packed with knowledgeable experts — including pros from Google, WooCommerce and more — ready to share their secrets on starting and growing a thriving business.

Created with busy professionals in mind, Expand 2021 is a compact six hours in length, with eight speakers scheduled over two days.

Register for Free

Register for Expand 2021, network with peers, and unlock your potential

Have you ever pondered how working pros set up a project stack? Or how about handing over an online store, fully confident in its security? You might just need a few tips on bringing in new clients and building relationships with that that last.

These topics and more will be … Read the rest

Banking Business analyst Economy Employment Finance Marketing

Booming market for fake COVID-19 vaccine passports sparks alarm

April 9, 20211 min read

Fake coronavirus vaccine passports are being sold online for “peanuts” in a fast-growing scam that has alarmed authorities as countries bet on the documents to revive travel and their economies, cybersecurity experts said.

From Iceland to Israel, a number of countries have started to lift lockdown restrictions for people who can prove they have been vaccinated—letting them visit leisure venues or cross borders if they show vaccine papers.

“People are trying to circumvent that by creating false documents, essentially putting the lives of others at risk,” Beenu Arora, founder of cyber-intelligence firm Cyble, told the Thomson Reuters Foundation in an online interview.

“We’ve seen hundreds of websites on the dark web where these documents are being sold … at the price of peanuts,” he said.

The dark web is a part of the internet that lies beyond the reach of search engines, where users are largely anonymous and mainly pay … Read the rest

Business Companies Global Business Marketing

3 steps to crushing website optimization

April 9, 20211 min read

What is the first thing you do when you need new SEO ideas? Our guess: Google. Yes, maybe you reach out to a referral network or a trusted colleague, but at some point, we’re willing to bet that there’s some search going on within that discovery process.

Around 93% of online experiences begin with a search engine. (SEJ) That equates to an estimated 63,000 searches per second. (Search Engine Land)

The point is that when anyone encounters a problem, challenge, or choice—they probably google it. So how do you gain a competitive edge and improve your search rankings to take advantage of even 1% of those search results? To start:

Pause searching for the top SEO tips,
Bookmark the intro 101 advice for another day, and
Put on that technical thinking cap.

Optimize your site like a UX pro

Mastering Search Engine Optimization (SEO) will help you generate more targeted … Read the rest

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‘Hindi ako nagsisisi, magpalit na po kayo ng SIM’: Baler local praises Globe 4G LTE SIM benefits

April 8, 20211 min read

Globe customers in Baler, Aurora are now experiencing significant improvements in their call, SMS and data browsing services after upgrading to 5G-ready 4G LTE SIM cards from the old 3G SIMs.

By using the 5G ready 4G LTE SIM cards, customers are now taking advantage of Globe’s network migration to 4G LTE – the new standard of mobile data, in the capital town of Aurora province.

“Mabagal po internet noong nakaraan, pero ngayon mas malakas na po yung signal. Hindi ako nagsisisi. Magpalit na po kayo ng SIM para ma-experience nilang lahat ang malaking diperensya,” said Novelith Erjas, a Globe customer in Baler as she urged kababayans to make the switch now.

Erjas, who is also a student, added the improved internet connectivity gave her opportunities to accomplish more compared to her 3G SIM card use. She also admitted that it took her sometime to make the upgrade which she … Read the rest

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Leading HMO PhilCare wins big at the Philippine Quill Awards

April 7, 2021April 7, 20211 min read

PhilCare, one of the country’s most preferred health maintenance organizations (HMO), soars to new heights in its quest to deliver smarter healthcare for Filipinos as its groundbreaking initiatives gained top recognition at the 18th Philippine Quill Awards.

Leading the list of Quill Awards for the company is the PhilCare Community Quarantine Wellness Index which won the top prize for Communications Research category. The PhilCare CQ Wellness Index looked into the actual state of well-being of Filipinos amid the imposition of the first enhanced community quarantine (ECQ) following the declaration of the COVID-19 pandemic in March 2020.

A total of 800 respondents from all walks of life nationwide were interviewed through mobile phones to get a big picture of how they responded to the effects of the lockdowns and the pandemic as a whole.

The study revealed that Filipinos prayed a lot more while greatly cutting down on vices during the … Read the rest

Business Companies Global Business Marketing

8 strategies for improving WooCommerce checkout flow

April 7, 20211 min read

This post originally appeared March 15 on the Skyverge blog.

The checkout flow on your WooCommerce site (or the sites you build and manage for your clients) is one of the make-or-break parts of the entire online shopping experience. After all, checkout is where the final conversion happens. It’s where your store’s visitors become paying customers. So without an optimized checkout flow, you’re at a real risk of losing visitors instead of gaining new customers.

According to the Baymard Institute, the average cart abandonment rate is 69.8 percent—and it’s been in that “seven out of 10 carts are abandoned” range for years. The top reasons for cart abandonment are virtually all things a customer encounters during the checkout flow, including hidden costs, payment or shipping issues, and mandatory account registration.

While you can’t completely eliminate cart abandonment, there are definitely ways to reduce it—optimizing your checkout process can increase your … Read the rest

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