Why do people buy what they do, when they do? Understanding why the customer does anything is important in delivering the right product or service at the right time. That’s one reason learning how to anticipate needs with consumer psychology and micro-moments is key in building a successful business.
Business owners and marketers just like you have spent hundreds of hours — essentially days of their lives — trying to find ways to attract new customers, convert leads and build loyalty. They’ve spent millions of dollars on fancy campaigns with all the bells and whistles, short of a big neon sign that says, “Buy our stuff, please!”
So hold off on that neon sign until you know that your customer actually needs your products or services.… Read the rest