Our mission to make business better is fueled by readers like you. To enjoy unlimited access to our journalism, subscribe today.
From its name on down, it’s clear that zero-emission vehicle startup Nikola aims to emulate Tesla’s soaring trajectory. But over the past six months, Nikola’s efforts to follow that blueprint have faced a series of setbacks including fraud allegations, key resignations, and a reported fraud inquiry by federal regulators.
On Monday, the headwinds grew stronger when Nikola’s announced that General Motors will effectively withdraw from a planned partnership that was first announced in September. Investors had seen the deal as a huge win for Nikola, by giving it a massive jolt of credibility.
Under the proposed agreement, GM would have provided battery and fuel-cell technology to Nikola and manufactured Nikola’s planned Badger electric pickup.
In exchange, GM was to take an 11% stake in Nikola, … Read the rest
Many business owners, entrepreneurs, and even veteran marketers devise their strategy for the New Year starting in January. I’m here to make a case for developing your 2021 marketing strategy now, or more specifically, throughout the last quarter of the year.
7 steps to develop your 2021 marketing strategy
Developing your 2021 marketing strategy doesn’t have to be done at once. Check out these seven steps to follow.
- Assess your 2020 goals.
- Confirm your marketing and business objective alignment.
- Redefine your audience (or not).
- Find the best performing content.
- Repurpose and update existing content and campaigns.
- Determine what new channels and tactics to test.
- Ensure authenticity in your messaging.
When Q3 ends, we’re typically focused on holiday campaigns, hitting year-end goals, maybe wrapping up financials for taxes, not to mention our personal obligations. Planning 2021 marketing might be low on the list. However, it’s the perfect time to start strategizing … Read the rest
Software engineer Raymond Berger begins his work day at 5 a.m., before the sun comes up over Hawaii.
Rising early is necessary because the company he works for is in New York City, five hours ahead of Maui, where he is renting a home with a backyard that’s near the beach.
“It’s a little hard with the time zone difference,” he said. “But generally I have a much better quality of life.”
The pandemic is giving many workers the freedom to do their jobs from anywhere. Now that Hawaii’s economy is reeling from dramatically fewer tourists, a group of state officials and community leaders wants more people like Berger to help provide an alternative to relying on short-term visitors.
Coinciding with the approach of winter in other parts of the U.S., “Movers & Shakas”—a reference to the Hawaii term for the “hang loose” hand gesture—launches Sunday as a campaign … Read the rest