Why would anyone want to do business with you?

This might be the first question you should ask yourself before anything else. You must challenge yourself to respond to it. Why would anyone want to pay for this “junk” you sell? Yes, “trash” as I put it. It doesn’t matter how good your product is, to others it’s just a part of the product in a sea of other similar products.

Still proud of your product or service? Are you really 100% proud of that? You honestly and truly think people would be stupid NOT to buy from you?

Well… you’ve crossed the first barrier! You are ready to start the next level.

A basic business needs 3 things: a lawyer, an accountant and a creative or crazy person you could be.

Almost every company earns its own money from the first two. Understandably. Good creative people … Read the rest

What is a targeted selection process? In terms of prospecting, it is the process or system of determining who to contact and performing due diligence in data collection to understand who you are contacting and why you are selecting them.

This can be as simple as picking an industry, picking a company name from the Yellow Pages, identifying the right level of contact, and finding a name that matches the title.

Or it can be as complex as an expensive customer relationship management (CRM) system for existing customers that determines the market share of your product portfolio and routinely taps into existing bases to expand revenue streams.

But here’s what’s important to understand

Your target selection process is a separate part of your sales strategy. It stands on its own. But it is directly related to your other sales performance indicators. The level of success you will have in … Read the rest

Early in my creative career, I volunteered as a night DJ for a college radio station. I loved playing music and interacting with insomniac listeners, but I really enjoyed reading the news. I tore a copy straight from the cable service printer, and if I was lucky, I’d have a producer convert this raw newsfeed into informational text, which I read into the microphone. The text was broken down into meaningful sentences designed for easy transmission over the air. If my producer didn’t show up for my shift, I did it myself. I marked the page, inserted pauses, and emphasized the words and phrases I wanted to emphasize martineroch.

If I couldn’t understand anything on a fuzzy and weak AM signal, what was the point of taking five minutes on the hour to deliver the message? I had a lot of fun and I learned how to “speak” again. … Read the rest

Got a difficult problem in your job search?

Say, a lack of networking contacts? Or trouble answering interview questions?

Well, you’ve got company. Problems in a job search are as common as mosquitoes in July.

But … have you ever written your problem down on a piece of paper?

I’ll bet you haven’t.

Because, when you write problems down, you take an immediate, huge leap towards solving them. Think about it: Every great invention or solution, from the atomic bomb to the Xbox, was first worked out on paper.

Why not solve your employment problems the same way?

Here’s a three-step method that will help you do it …

1) Start by asking the right questions
Most folks put themselves behind the eight ball in their job search by asking questions that are depressing and demotivating.

Questions like, Why won’t anyone give me a job? or How do I network … Read the rest