Before You do Business
Why would anyone want to do business with you?
This might be the first question you should ask yourself before anything else. You must challenge yourself to respond to it. Why would anyone want to pay for this “junk” you sell? Yes, “trash” as I put it. It doesn’t matter how good your product is, to others it’s just a part of the product in a sea of other similar products.
Still proud of your product or service? Are you really 100% proud of that? You honestly and truly think people would be stupid NOT to buy from you?
Well… you’ve crossed the first barrier! You are ready to start the next level.
A basic business needs 3 things: a lawyer, an accountant and a creative or crazy person you could be.
Almost every company earns its own money from the first two. Understandably. Good creative people … Read the rest