It can be inconvenient and time consuming. Which is why Finnish startup MaaS Global decided to aggregate all these services into one app called Whim. Available in more than 10 cities across Europe and Asia, users can access taxis, buses, bikes, e-scooters and rental cars.
“Whim’s sole purpose is to compete against car ownership,” CEO Sampo Hietanen tells CNN Business.
He admits this isn’t an easy task. To succeed Whim has to be more convenient and cheaper than owning a car. “The car represents freedom of mobility,” says Hietanen — even if a city dweller barely uses it, they