The administration has put in place multi-tier security around each polling booth to ensure that the voters are able to come out without any hassle.
Many business owners, entrepreneurs, and even veteran marketers devise their strategy for the New Year starting in January. I’m here to make a case for developing your 2021 marketing strategy now, or more specifically, throughout the last quarter of the year.
7 steps to develop your 2021 marketing strategy
Developing your 2021 marketing strategy doesn’t have to be done at once. Check out these seven steps to follow.
- Assess your 2020 goals.
- Confirm your marketing and business objective alignment.
- Redefine your audience (or not).
- Find the best performing content.
- Repurpose and update existing content and campaigns.
- Determine what new channels and tactics to test.
- Ensure authenticity in your messaging.
When Q3 ends, we’re typically focused on holiday campaigns, hitting year-end goals, maybe wrapping up financials for taxes, not to mention our personal obligations. Planning 2021 marketing might be low on the list. However, it’s the perfect time to start strategizing … Read the rest
Technical SEO is an important — but often misunderstood — part of search engine optimization. This article breaks down what technical SEO actually is and provides a helpful checklist for any small business to DIY tech SEO.
First, we’ll gain an understanding and explore key technical SEO definitions. We’ll talk about why technical SEO is important. And then, we’ll share a technical SEO checklist for small businesses.
Settle in for a long, technical post. Let’s do this.
The parts of technical SEO
Twelve categories that collectively make up technical SEO:
- On-page SEO
- Site speed performance
- Internal pages
- Duplicate content
- External pages
Without going too deep into the technicalities, let’s dive into some of the common issues within each category.
Indexability is the primary objective of technical SEO. As a site owner, you want search engines to discover and index your content.… Read the rest