Emmanuel Stinson operates Wesley Chapel, FL-based emSite Solutions, delivering software solutions, cloud computing, data transformation, logo and branding, and network connectivity. Catch up with him on Facebook and LinkedIn.
Given a business name is so central to a brand, we tend to put a lot of importance on it. How did you arrive at a name, and how do you feel about it now that you’ve been in business a while?
A business name is the first introduction one has with a company and it has to have an impact, while providing intrigue and resonance beyond the conversation. The name emSite is only six letters, however it has complex meaning. The first two letters are lowercase intentionally; em, is a unit of measurement utilized within application development of elements. It is also the first two letters of my first name. The capital S represents the first letter of … Read the rest