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The online grocery wars are about to get more intense.
Kroger, the largest U.S. operator of grocery stores, said on Monday it is expanding its two-year Kroger Ship program by integrating it with a new marketplace of third-party sellers. The company did specify when it will launch the platform, which will allow the grocer to expand its product selection by 50,000 items.
The move looks to build on the 92% increase in digital sales in Kroger’s first fiscal quarter, and make the company, a relatively late arrival to the online grocery wars, more competitive with Amazon, Target, Costco, and Walmart, all of which also saw their online grocery sales explode during the coronavirus pandemic.
Those chains’ massive general merchandise selections give them a big edge … Read the rest