Quantum computing could reach the market by 2023, says IBM CEO

Quantum computing remains a science-fiction catchphrase for many. But according to IBM CEO Arvind Krishna, his company’s clients could be using the technology, and reaping huge benefits, as soon as 2023.

“The impact [of quantum computing] on our clients … is going to be in the hundreds of billions of dollars,” Krishna said at today’s Fortune Brainstorm Tech virtual conference. Those benefits will be particularly pronounced in medicine.

“If you want to understand penicillin or caffeine, you can’t do that on a conventional supercomputer, no matter how big you make it,” Krishna explained. The subatomic randomness that gives those precious substances their powerful effects are difficult to model with conventional computers, which consist of simple on-off switches known as bits.

By contrast, a quantum computer can mirror randomness. That’s useful not just for medicine, but materials science, weather forecasting, financial modeling, and other problems that involve huge amounts of data … Read the rest

Read More

Innovast Digital Marketing: Brand presence, elevated

Karen Etchells runs Innovast Digital Marketing, a creative web agency specializing in informational websites and content creation. You can find Innovast on Facebook, Instagram, and Twitter. You can connect with Karen on LinkedIn.

Tell us about yourself. Who are you? Where are you based?

I’m Karen Etchells. Mom of five, grandmom to three. I still have a 16-year-old daughter at home. I live in eastern Connecticut with my husband, David, and two poodles.

I love where we live. It’s rural with picturesque farms and rolling hills, forests and ponds. I’m on a mission to live a healthier lifestyle, recently switched to a plant-based diet and make a serious effort to exercise (preferably outside) everyday.

What’s the elevator pitch for your business? Describe what you do.

Innovast Digital Marketing builds websites, creates content that ranks highly for SEO, and provides social media management services.

My biggest … Read the rest

Read More

Why today’s GM news is devastating for Nikola

Our mission to make business better is fueled by readers like you. To enjoy unlimited access to our journalism, subscribe today.

From its name on down, it’s clear that zero-emission vehicle startup Nikola aims to emulate Tesla’s soaring trajectory. But over the past six months, Nikola’s efforts to follow that blueprint have faced a series of setbacks including fraud allegations, key resignations, and a reported fraud inquiry by federal regulators.

On Monday, the headwinds grew stronger when Nikola’s announced that General Motors will effectively withdraw from a planned partnership that was first announced in September. Investors had seen the deal as a huge win for Nikola, by giving it a massive jolt of credibility.

Under the proposed agreement, GM would have provided battery and fuel-cell technology to Nikola and manufactured Nikola’s planned Badger electric pickup.

In exchange, GM was to take an 11% stake in Nikola, … Read the rest

Read More

Develop your 2021 marketing strategy — looking back to plan ahead

Many business owners, entrepreneurs, and even veteran marketers devise their strategy for the New Year starting in January. I’m here to make a case for developing your 2021 marketing strategy now, or more specifically, throughout the last quarter of the year.

7 steps to develop your 2021 marketing strategy

Developing your 2021 marketing strategy doesn’t have to be done at once. Check out these seven steps to follow.

  1. Assess your 2020 goals.
  2. Confirm your marketing and business objective alignment.
  3. Redefine your audience (or not).
  4. Find the best performing content.
  5. Repurpose and update existing content and campaigns.
  6. Determine what new channels and tactics to test.
  7. Ensure authenticity in your messaging.

When Q3 ends, we’re typically focused on holiday campaigns, hitting year-end goals, maybe wrapping up financials for taxes, not to mention our personal obligations. Planning 2021 marketing might be low on the list. However, it’s the perfect time to start strategizing … Read the rest

Read More

1 2 3 68