What is user-generated content and can it help your business?

This article was originally published on Oct. 1, 2018, and updated on April 21, 2021.

It might be hard to believe, but people used to have a limited amount of sources and channels from which to get their information and entertainment. They’d get their news from the daily paper, they’d get their entertainment from the radio or TV, and they’d get their local gossip at the barbershop or salon.

Back then, people relied on — and trusted — the information they received from these dedicated, but limited, resources. However, the technological barriers to creating and disseminating content that made yesteryears possible are no longer the case.

That paradigm has shifted dramatically over the last decade, and more people than ever are creating, sharing and engaging with content across the endless spectrum of mediums.

ESPN used to be the go-to source for anything sports  — however, people are now following their … Read the rest

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Remote work apps to keep you productive, creative and connected on the move

This post was originally published on April 30, 2019, and was updated on March 16, 2020 and April 30, 2021.

Since the start of the COVID-19 pandemic, the number of people working remotely has doubled. We are living in a time where working remotely is fast becoming the ‘new normal.

If you’re working from home or ‘out of the office’, the right remote work apps can help you keep your operations running smoothly if you need to work outside your traditional place of business. If you’re looking to keep your work outside of the office fluent, functional and sustainably successful, having the right tools matters.

Here we’re going to look at the remote work apps that will help you remain productive, creative, and most importantly, connected, wherever you are in the world.

The best remote work apps for staying productive

In this guide, we’ll be covering remote work apps within … Read the rest

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Expand 2021 recap: An ingredient for digital awesome sauce 

More than 5,000 web designers, developers and other Makers of the Web from all over the world registered for Expand 2021. The compact, two-day schedule saw speakers delivering insights on how to start, grow and thrive online. If you missed or want to relive any of the highlights from our recent virtual event, don’t stress — our Expand 2021 recap breaks it down.

Expand ent 2021 Recap Comment 1

Expand 2021 recap: Tuesday, April 27

The first day of Expand 2021 kicked off with a keynote address from GoDaddy CEO Aman Bhutani and covered topics including building client relationships, project stacks, WooCommerce, and then concluded with careers in ecommerce.

Here’s your Expand 2021 recap for Tuesday:

Keynote with Aman Bhutani, GoDaddy CEO

Aman Bhutani, CEO of GoDaddy, welcomed everyone to the event, encouraging the web designer and developer community to share ideas and to support each other. Joined by Field Marketing Manager Adam Warner and Project … Read the rest

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Emmanuel Stinson: emSite Solutions

Emmanuel Stinson operates Wesley Chapel, FL-based emSite Solutions, delivering software solutions, cloud computing, data transformation, logo and branding, and network connectivity. Catch up with him on Facebook and LinkedIn.

The who:

Given a business name is so central to a brand, we tend to put a lot of importance on it. How did you arrive at a name, and how do you feel about it now that you’ve been in business a while?

A business name is the first introduction one has with a company and it has to have an impact, while providing intrigue and resonance beyond the conversation. The name emSite is only six letters, however it has complex meaning. The first two letters are lowercase intentionally; em, is a unit of measurement utilized within application development of elements. It is also the first two letters of my first name. The capital S represents the first letter of … Read the rest

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How to price products — 7 competitive pricing strategies to make a profit

This article was originally published on May 27, 2019, and updated on April 28, 2021.

Knowing how to price products might seem simple, like just another task to accomplish for a business owner in the development phase. However, pricing a product is more than slapping on a price tag (or typing an amount into your ecommerce platform). It’s a complex process that affects the overall success and profitability of your ecommerce business, especially given the rollercoaster of a year we’ve had.

Due to the pandemic, the already burgeoning ecommerce industry went into overdrive. In 2020, U.S. online consumers spent $861.12 billion, representing a sharp 44% increase from 2019. According to eMarketer forecasts, there was 7.4 million new digital buyers in 2020 (both from younger generations starting to shop online and older, reluctant shoppers turning to ecommerce due to COVID).

There are about 1.3 million ecommerce websites in North America (U.S. … Read the rest

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Cheat Sheet: Website Security 

Website Security from GoDaddy Pro prevents attacks and provides effortless malware cleanup with all the tools you need to protect your clients’ sites. That means less worrying about security, and more focusing on efficiently delivering results to clients. 

We make it easier to protect clients’ websites 

Bundled with all the features you need to thwart attackers, Website Security offers powerful tools with easy-to-use features — all from a single dashboard. Upgrading to 30-minute response plans and streamlined backup solutions mean faster response times in the event of a security incident.  

Around-the-clock protection help prevent detect and prevent known threats from reaching your clients sites’. Our Web Application Firewall (WAF) carefully examines and intercepts malicious packets as they arrive, identifying and neutralizing security threats like malware, DDoS and SQL injections.  

Every plan comes with continuous website monitoring to detect malware and any indicators of compromise.

Malware scans regularly analyze Read the rest

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What is a domain name? Everything you need to know about domain names.

This post was originally published on April 11, 2019, and was updated on April 26, 2021.

Your domain name has become as important as your brand name in recent years. And, with buying behavior shifting online in response to COVID-19, that trend isn’t going to slow down. But, what is a domain name?

Knowing what a domain is can go a long way in setting your online presence up for success — particularly if you are a business looking to use a website to increase sales. Your domain name is the backbone of your digital presence. It’s one of the most important things for your visitors to know and remember, and it’s a critical component of your omnichannel marketing strategy.

To help you understand domain names and the components that affect your ability to register a domain name and operate a website, we’ve created this detailed guide.

This ultimate guide … Read the rest

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How to get started reselling to your web design clients

Conventional wisdom recommends optimizing your success in the web design business by splitting income into three buckets: project work, recurring revenue, and passive income.

A reseller program is the perfect example of passive income.

By reselling services provided by others, you earn commissions on initial sales, and even better, on renewal fees. Sell once and reap rewards in subsequent years: think domains, hosting, security products, email, and more.

This sounds great for those already established as resellers. However, if you’re new to the concept, getting started might sound overwhelming. To ease into it, let’s focus on two initial steps:

  1. Establish your reseller presence
  2. Define your sales and marketing strategy

Establish your reseller presence

Set up your reseller account

With GoDaddy’s Reseller program, you’re selling the longstanding reputation of a well-known service provider — with your brand front and center. Once set up, it’s fairly hands-off and stress-free, as GoDaddy provides … Read the rest

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Everything you need to know about dropshipping

This post was originally published on Oct. 19, 2018, and was updated on April 23, 2021.

In our hyper-connected digital age of mobile shopping, social media and superior access to product information, there has never been more opportunities for savvy ecommerce business owners looking to make their mark, and generate a healthy long-term profit. For an ecommerce business owner, dealing with a large inventory can prove problematic, especially if you don’t have a great deal of space, but dropshipping eliminates this issue altogether.

So, if you sell a range of stock, dropshipping may well be for you.

 

Let’s not forget the huge opportunity to sell online nowadays, given 91 percent of millennials and 89 percent of Gen Xers prefer online shopping to physically going in-store and that they account for a huge portion of the population. So that’s a lot of people who may well want to buy the … Read the rest

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Quick start guide to creating a web stack or website blueprint: Go from start to launch in record time

Starting a new website project is exciting. But if you’re a freelance or agency business owner, you likely know that creating a new WordPress website from scratch is time-consuming. By learning how to clone a website and create a web stack or website blueprint, you can cut down that time considerably.

That’s good news!

You don’t have to start from scratch every time you begin working with a new client or try a new plugin. You can speed up the process with a reusable website project — a website blueprint.

In this tutorial, we’ll discuss why you should create a web stack or website blueprint you can easily clone and what you need for website cloning.

Why you should create a starter website for cloning

As we mentioned above, a website blueprint will save you time in your web-building projects. It serves as a starter website that you can easily … Read the rest

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