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It was an admittedly loony project in the first place: Loon, a much-hyped project aiming to deliver internet via helium balloons, will be shuttered, Google’s parent company Alphabet said late Thursday.
Formed nearly ten years ago within the tech giant’s “moonshot”-focused research lab, X, the hope was to use the balloons to send internet service into areas that have limited to no internet access. While the numbers are hard to come by, an estimated 3 billion to 4 billion people in the world today still can’t shop online (or read this newsletter).
So it makes sense that many tech giants and flashy billionaires view the practice as a major business opportunity: Elon Musk has Starlink; Richard Branson and SoftBank have OneWeb; Jeff … Read the rest