7 tips for creating pin-worthy Pinterest images

If your business or blog isn’t using Pinterest, you could be missing out on hundreds, if not hundreds of thousands of potential page views for your website. Pinterest has been and continues to be a huge driver of traffic. And what’s the No. 1 way to drive traffic via Pinterest? Creating pin-worthy Pinterest images, of course.

Related: The ultimate guide to using Pinterest for business

Benefits of using Pinterest for business marketing

Before we go any further, let’s explore why Pinterest is so beneficial for business marketing.

A lot of people are hanging out on Pinterest

According to Hootsuite, “Pinterest is now the third-largest social network in the U.S.” While it’s important to note that Pinterest is more search engine than a social networking site, some people still consider it a social media platform. And, with 88 million MAUs (monthly active users) in the U.S., it’s a great place … Read the rest

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What U.S. companies should consider following the bombshell EU Privacy Shield ruling

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If you’re an American company with European users or customers, and you transfer their personal data to the U.S. for company use, you need to be aware of what just went down at the EU’s top court today.

That’s because the Court of Justice (CJEU) just made a huge ruling. The upshot: it’s possible you will no longer be able to serve people in the EU—if not now, then in the not-too-distant future.

You can read our full story on that ruling separately, but here’s a quick run through the implications. And again, those implications could be immediate, depending on your circumstances.

Privacy Shield

U.S. companies using Europeans’ personal data need some sort of legal justification for doing so. That’s because the U.S. lacks an EU-strength … Read the rest

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LGBTQ representation grows in films—but racial diversity and transgender characters are still rare

Last year saw record representation of LGBTQ characters in the 118 films released by major studios, according to a new study by GLAAD. But for the third straight year, the racial diversity of LGBTQ characters has waned and transgender characters again went unseen.

GLAAD called the decrease in non-white LGBTQ characters “concerning.” In 2019, 34% of LGBTQ characters were people of color. That’s down from 42% in 2018 and 57% in 2017.

“GLAAD is ​calling on the studios to ensure that within two years at least half of their LGBTQ characters are people of color,” said the advocacy group that tracks representation of lesbian, gay, bisexual and transgender people in the media.

For the third year in a row, transgender characters were also absent from major studio releases.

But overall, GLAAD found higher rates of inclusion than it has in the eight years its been tracking studio films. Of the … Read the rest

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Employee Spotlight: Rachel Noonan

In this ongoing blog series, we speak with WP Engine employees around the globe to learn more about their roles, what they love about the cities they work in, and what they like most about working at WP Engine.  In this interview, we talk to Rachel Noonan, an Engineering Manager at WP Engine’s Limerick office,

The post Employee Spotlight: Rachel Noonan appeared first on WP Engine.

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Smart Plugin Manager Does It Again: New Features Improve Productivity

The best plugin manager for WordPress just got even better. WP Engine’s Smart Plugin Manager—the only comprehensive plugin manager for WordPress—now has several new features that make it even easier for site developers to take advantage of the massive plugin ecosystem available for WordPress sites. Launched in 2019, Smart Plugin Manager takes the headache out

The post Smart Plugin Manager Does It Again: New Features Improve Productivity appeared first on WP Engine.

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Spring 2020 What’s New in Websites + Marketing

This spring has been momentous. In addition to the changing of the seasons, March, April, May and June have seen major challenges for entrepreneurs in the form of COVID-19 and calls for racial justice and change. While there is still a lot of uncertainty and challenges, we are so inspired by the stories of entrepreneurs who have been able to adapt and overcome their obstacles.

Because this is such a long post, here are the major sections so you can jump to what interests you:

#OpenWeStand (even on the app)

When “business as usual” became a thing of the past, we dedicated ourselves to creating the #OpenWeStand sub-site specifically to help small- and medium-sized business owners come together and find resources to stay open, even if … Read the rest

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What’s New in Websites + Marketing?

Editor’s note: GoDaddy GoCentral Website Builder is now Websites + Marketing — an all-in-one solution that integrates websites, digital marketing tools for your business and eCommerce tools with the guidance needed to achieve success.

Every month, we create a list of the show-stopping features you need to add to your site now. If you seek the latest on Websites + Marketing and the Website Builder and Online Store and want to know what our latest features can do for you and your online presence, this is where you want to be. We’re glad you’re here!

Websites + Marketing Updates – Table of Contents

Spring 2020: Covers all the things that’s happened during COVID and more in March, April, May, and June. #OpenWeStand, website editor, Media Library, SEO tool, Online Store, Online Appointments, social and messaging, and new How-To videos.

February 2020: Twitter, contact history, email marketing, Online Appointment payments, clear Read the rest

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