Why today’s GM news is devastating for Nikola

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From its name on down, it’s clear that zero-emission vehicle startup Nikola aims to emulate Tesla’s soaring trajectory. But over the past six months, Nikola’s efforts to follow that blueprint have faced a series of setbacks including fraud allegations, key resignations, and a reported fraud inquiry by federal regulators.

On Monday, the headwinds grew stronger when Nikola’s announced that General Motors will effectively withdraw from a planned partnership that was first announced in September. Investors had seen the deal as a huge win for Nikola, by giving it a massive jolt of credibility.

Under the proposed agreement, GM would have provided battery and fuel-cell technology to Nikola and manufactured Nikola’s planned Badger electric pickup.

In exchange, GM was to take an 11% stake in Nikola, … Read the rest

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Develop your 2021 marketing strategy — looking back to plan ahead

Many business owners, entrepreneurs, and even veteran marketers devise their strategy for the New Year starting in January. I’m here to make a case for developing your 2021 marketing strategy now, or more specifically, throughout the last quarter of the year.

7 steps to develop your 2021 marketing strategy

Developing your 2021 marketing strategy doesn’t have to be done at once. Check out these seven steps to follow.

  1. Assess your 2020 goals.
  2. Confirm your marketing and business objective alignment.
  3. Redefine your audience (or not).
  4. Find the best performing content.
  5. Repurpose and update existing content and campaigns.
  6. Determine what new channels and tactics to test.
  7. Ensure authenticity in your messaging.

When Q3 ends, we’re typically focused on holiday campaigns, hitting year-end goals, maybe wrapping up financials for taxes, not to mention our personal obligations. Planning 2021 marketing might be low on the list. However, it’s the perfect time to start strategizing … Read the rest

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Hawaii seeks to be seen as a remote workplace with a view

Software engineer Raymond Berger begins his work day at 5 a.m., before the sun comes up over Hawaii.

Rising early is necessary because the company he works for is in New York City, five hours ahead of Maui, where he is renting a home with a backyard that’s near the beach.

“It’s a little hard with the time zone difference,” he said. “But generally I have a much better quality of life.”

The pandemic is giving many workers the freedom to do their jobs from anywhere. Now that Hawaii’s economy is reeling from dramatically fewer tourists, a group of state officials and community leaders wants more people like Berger to help provide an alternative to relying on short-term visitors.

Coinciding with the approach of winter in other parts of the U.S., “Movers & Shakas”—a reference to the Hawaii term for the “hang loose” hand gesture—launches Sunday as a campaign … Read the rest

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Biden’s national coronavirus strategy is starting to take shape—and it’s very different than Trump’s

Congress is bracing for President-elect Joe Biden to move beyond the Trump administration’s state-by-state approach to the COVID-19 crisis and build out a national strategy to fight the pandemic and distribute the eventual vaccine.

The incoming administration’s approach reflects Democrats’ belief that a more comprehensive plan, some of it outlined in the House’s $2 trillion coronavirus aid bill, is needed to get the pandemic under control. Republicans have resisted big spending but agree additional funding is needed. With the nation on edge but a vaccine in sight, the complicated logistics of vaccinating hundreds of millions of Americans raise the stakes on the major undertaking.

“We have an incredible challenge on our hands,” said Sen. Patty Murray of Washington state, which is approaching the anniversary of its first reported case of the virus last January.

A vaccine can only go so far, Murray warned, without a distribution plan. “A vaccine can … Read the rest

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