She’s pushing a green, digital, diverse future. And this CEO doesn’t care who the president is

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When Helle Østergaard Kristiansen joined the Danish energy trader Danske Commodities a decade ago, the executive admits it was something of a different world.

“First of all, the energy market was not as liberalized as it is today. The production side was very, very different,” she says. “Because we didn’t have the renewable mix we have today.”

Margins were higher, because the competition was lower. The trading was different: more conventional, less digital. Now, she says, almost all the trading at the 16-year-old company is automated.

The staff has changed, too—away from conventional traders, and towards PhDs in software engineering. A third of the company is in IT, Kristiansen says, and the average age is 33. And what was then a small company in the coastal city of … Read the rest

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Why you need a Google My Business profile and what to include

Google My Business (GMB), a service offered by Google, is a platform where companies can share relevant information about their business and customers can leave reviews and add photos. The initial benefit of GMB is improved legitimacy and increased exposure while customers benefit by learning more about you. However, there are many more benefits to creating a Google My Business profile.

Learn more about how to leverage Google My Business, including the types of information you should add, and why it’s important for you to prioritize.

Understanding the value of a Google My Business profile

Google My Business has become increasingly useful as customers turn to the search engine for local information. In fact, 90% of consumers used the internet to find a local business between 2018 and 2019 with 33% looking every day, according to a recent Bright Local survey.

As our world turns increasingly digital, this … Read the rest

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Corporate whistleblowers can now collect more reward money

New rules mean corporate whistleblowers can get even more money as a reward from the Securities and Exchange Commission, potentially millions more—and get it faster.

While the very biggest rewards could be reduced under the new rules, they can still be staggering. In October, just weeks after adopting the new rules, the SEC awarded an anonymous whistleblower $114 million—by far the biggest award in the whistleblower program’s eight-year existence. Telling the government about corporate malfeasance can still make you rich, and some people think that’s a problem.

The Dodd-Frank law established the program, which can pay whistleblowers 10% to 30% of the amounts the SEC collects from actions it takes based on “original information” supplied by an individual. SEC fines can be huge, and so can the awards. In June, the SEC paid its then-biggest award ever, $50 million, to an individual who reported the overcharging of clients for … Read the rest

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Getting started with Microsoft’s Digital Marketing Center for small business

Over the past few months, Microsoft Advertising has been piloting an exciting new platform, Microsoft’s Digital Marketing Center, a Microsoft Garage project. This platform is a way to help small and medium-sized business owners manage their digital marketing across Microsoft Advertising and leading advertising and social media platforms like Google Ads, Facebook, Twitter and Instagram.

The pilot program — which has been running with a limited number of customers — is now being extended to more users in the United States. Those managing the online presence of a U.S. business can now apply to join up. Be aware, though, the Digital Marketing Center is only available in the United States currently.

Let’s jump into a brief overview of the latest features below.

Key benefits of Microsoft’s Digital Marketing Center

The Digital Marketing Center is a central platform to manage your online presence and marketing activities efficiently across paid search … Read the rest

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Keeping Plugins Updated Is Important, a Managed WordPress Host Can Help

A recent zero-day vulnerability that affected hundreds of thousands of WordPress sites offers some insight into why a growing number of businesses are looking to managed WordPress hosting from companies like WP Engine for more than just fast-loading, highly-available websites.      What Went Wrong With File Manager Plugin 6.4? The critical vulnerability was introduced back in

The post Keeping Plugins Updated Is Important, a Managed WordPress Host Can Help appeared first on WP Engine.

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