Dr Nader Tavassoli joined us from the MIT Sloan School of Management in 2002, the place he was school director of the Entrepreneurship Programme and founding school director of the e-Business Programme. At London Business School, he is an Academic Director of the Leadership Institute, Academic Director of The Hive, and Faculty Advisor of LBS Publishing. Nader founded our Behavioural Research Lab and Walpole Luxury Management Programme, and is a recipient of our prestigious Excellence in Teaching Award.
As rivals are in the same place, this makes gathering good quality intelligence absolutely critical. B2B marketers are suggested to undertake detailed market analysis, combining this with upstream information so as to build up a complete market intelligence image. Whilst consumers do purchase … Read the restRead More