Google Adsense : Content or Search?

When it comes to pay-per-click advertising, Google offers advertisers two broad options. Advertising in search results, advertising in website content, or indeed many choose to do both. Advertising in search means that results appear on Google under search and in search results for their distributors. Google content ads apply to websites that integrate “Assense” into their websites. Because Adsense has grown rapidly, it is now visible on millions of websites across the web. However, many advertisers avoid this in favor of advertising only in the search results.
There are several reasons for this, and the first is trust. This is the result of smaller websites until the Adsense empire decided to start click fraud. This problem does occur when searching, but is not as dominant. Those who click scams in search are trying to undercut the competitors’ ROI. The same is true with Adsense, as website owners try to increase … Read the rest