With TikTok deal, Walmart could gain 'a front row seat to the next generation of consumers'

With TikTok deal, Walmart could gain 'a front row seat to the next generation of consumers'

Industry watchers say the big-box retailer's ties to TikTok could help it sharpen its approach to targeted ads, turn user data into business strategies and establish a relationship with the many teens and twenty-somethings.

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